Chanel watches have the production and design facilities located in Switzerland's center for Swiss watchmaking, La Chaux-de-Fonds. The watches which are introduced under the name Chanel form innovative and unique collections. They retain their reputation as the sophisticated and elegant products of the House of Chanel, but feature designs which appeal to the avant-garde. Because of the power of the name, as well as to the earned reputation for quality and beauty, Chanel watches in the price range of $7000 have been produced.
Chanel watch designers are recognized not only for their quality of the watch design but for the creation and production of unusual watch straps. Innovative materials are used in the production of the watches themselves. For instance, watches of high tech ceramics and tungsten carbide are included in the Chanel line.
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